Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
PPIA University of Melbourne
Location
Melbourne, Victoria, Australia
Date
August 2023 - August 2024
Role
• Director of Media and Marketing (2023-2024)
• Media and Marketing Officer (2022-2023)
Project type
Event Marketing, Digital Marketing, Graphic Design, Photography, Videography
Description
• Developed and executed a social media marketing campaign that increased followers by 12% and engagement by 48% (Current Instagram followers 8,300)
• Managed a team of 13 marketing and design officers to develop and execute marketing campaigns
• Executive producer for PPIA UniMelb original series Melbourne Overlooked and PPIA Connect
• Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
• Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
• Collaborated with internal teams and external stakeholders to ensure that all design elements aligned with brand values and standards
• Utilized crucial design software skills to assist with projects (Adobe Photoshop, Illustrator, Canva)
Skill
Leadership · Management · Marketing Event Planning · Public Relations · Social Media Marketing · Social Media · Advertising · Communication · Internal Communications · Content Marketing · Media Relations · Digital Illustration
With a membership of over 700 students, the Melbourne University Indonesian Student Association (MUISA) stands as one of the most significant Indonesian student associations in Australia and one of the most extensive international student associations at the University of Melbourne.
As the Director of the Media and Marketing division, I worked collaboratively with ten other teammates in different areas of expertise (i.e., marketing, design, photography, website), catering marketing content and materials for over 20 events.
